Born on January 1st, 1988, in Kigoma Sector, Nyanza District, Southern Province of Rwanda, Sibomana Emmanuel has become a widely recognized voice in entertainment journalism. His background as an actor particularly for his role as Patrick in the iconic BBC radio drama Urunana gives him unique insight into both the creative and structural sides of the industry.

If we want Rwandan artists to bring home international music awards like the Grammys or BET, we must first build a showbiz system that empowers them to dream and compete globally, Emmanuel states.

Rwanda has already established strong venues the next chapter lies in further investing in skills development and creative education to empower artists at all levels, such as increasing access to music schools across different parts of the country. We also encourage local and international investors to channel their resources into Rwandas creative industry, a sector full of untapped talent and global potential."

Sibomana acknowledges the incredible work Rwandas government has done to make the country ready for world-class events. With venues such as BK Arena, Amahoro Stadium, and Intare Arena, plus full national security and good infrastructure, Rwanda is now a favorite host for global entertainment events.

Weve hosted international festivals, concerts, and major entertainment shows. Kigali is already seen by many as the capital of African entertainment.”

He notes that music schools and music training centers remain extremely limited and that many Rwandan artists dont have access to formal education in music or sound production.

A successful music industry is built on music education. In Rwanda, we still have many artists who have never studied music theory, cant play instruments, and dont understand copyright law. These are not just creative issues they are economic issues too, Emmanuel explains.

The Nigeria Example: How Structure Boosts Success

To highlight the importance of industry structure, Emmanuel points to Nigeria as a strong example.

In Nigeria, entertainment is a billion-dollar industry. The Billionaires even the government invested in record labels, production studios, music schools, and creative agencies and now artists like Burna Boy, Tems, and Wizkid are winning Grammys, signing global deals, and bringing revenue into their country, he says.

According to Emmanuel, Nigerias entertainment growth has not only elevated artists, but it has also increased the countrys visibility, created thousands of jobs, and contributed to national development.

If Rwandan Investors nurture their creative industry the way Nigeria has done, we can both transform lives and shape the country's economy. But we must take it seriously, he adds.

Love and Unity are the Missing Ingredients

Beyond infrastructure, Emmanuel identifies a lack of love, unity and support among some Rwandan creatives themselves as a major setback.

“When a Rwandan artist begins to rise, instead of being celebrated by their peers, they are sometimes discouraged or even mocked though this happens in some of the African countries. This type of mindset is one of the big reasons we dont reach the global stage together, he says.

He calls for a shift in mindset, especially among celebrities, influencers, producers, Deejays and promoters encouraging collaboration over competition.

Legal and Personal Challenges Facing Artists

Emmanuel also warns about creative shortcuts that could bring legal trouble. Some artists, he says, mimic international songs by only changing the language or rhythm, a move that constitutes plagiarism under international law.

One copyright lawsuit can destroy a rising career and damage the entertainments brand in the country, he notes.

He also highlights social issues like drug abuse, marriage instability, and mental health struggles that are increasingly common in the entertainment world.

We need emotional, spiritual, and professional support systems for artists. Fame without foundation is dangerous, he says with concern.

Some music artists may struggle with loneliness or depression triggered by what they see on social media especially the luxurious lifestyles portrayed by some Hollywood celebrities. Yet, much of this content is exaggerated or even fake. If not addressed, such comparisons can lead to serious mental health issues, including suicidal thoughts.

Appreciating Rwandas Government and Calling for More

Despite the challenges, Emmanuel is full of hope. He praises the Rwandan governments investments in infrastructure, youth support programs, and the safety that allows concerts and festivals to flourish.

We are lucky. Rwanda has done its part now its our turn as artists, journalists, and industry leaders to take things forward. The foundation is already strong, he says proudly.

Conclusion: A Vision for Rwanda and East Africa

Sibomana Emmanuel concludes with a powerful message of love, unity, originality, and purpose. He believes Rwanda and East Africa as a whole can become a global entertainment force if people support each other and prioritize professionalism.

We must love each other, support each other, and build each other. From Rwanda to Uganda, from Kenya to Tanzania lets move as one East African creative family, let’s change the showbiz game. Thats the only way well bring back those global awards.

A Word of Gratitude to Ukweli Times

Before closing the interview, Sibomana Emmanuel extended his heartfelt thanks to Ukweli Times for offering him the opportunity to share his thoughts and contribute to the national entertainment conversation.

Im truly grateful to Ukweli Times for giving me this chance to speak. Youre not just a media house youre a partner in the growth of Rwandas creative future.