Assistant Commissioner of Police (ACP) Boniface Rutikanga, RNP spokesperson, said the new theme marks a strategic shift in how the campaign engages with the public.

“This campaign was developed to reshape how Gerayo Amahoro has been conducted and to give it more impact through the sub-theme, which emphasizes that road safety is everyone’s responsibility. It requires collective efforts to prevent accidents and to make roads safer for all,” ACP Rutikanga said.

He added that the goal is to deepen personal accountability on the road and further instill the culture of care and collaboration.

“Our objective is to enhance the degree of responsiveness that individuals exhibit in preventing accidents that may affect them and others. Through focused messaging, we seek to motivate individuals to assume responsibility for road safety, embrace preventive actions, and foster mutual respect while on the road.”

“We want to elevate the degree of responsiveness individuals exhibit in preventing accidents that could affect their lives and those of others. Through Turindane Tugereyo Amahoro, we aim to encourage individual and collective responsibility on the road, adopt preventive behaviors, and practice mutual respect on the road,” he explained.

While the theme has changed, ACP Rutikanga emphasized that the campaign’s core mission remains the same: promoting safer roads through increased public awareness, education, and partnerships.

Since its launch in May 2019, Gerayo Amahoro has significantly contributed to raising awareness about traffic laws and encouraging safe behavior among road users. Despite a reduction in fatalities, road accidents remain a serious concern.

Pedestrians account for 34% of accidents, motorcyclists 27%, cyclists 23%, and other road users 16%. Major causes include negligence, recklessness, and disregard for others’ safety.

Globally, road safety is a pressing issue. According to the World Health Organization (WHO), over one million people die each year due to road traffic accidents.

With the launch of “Turindane, Tugereyo Amahoro”, Rwanda Police aims to further reduce traffic-related injuries and fatalities by strengthening the collective resolve of all road users to act responsibly and protect one another.