The clarification followed widespread excitement among social media users who had shared a viral screenshot suggesting the feature was already active. In a public statement, the ministry confirmed that the image contained inaccurate information and urged the public to rely only on official communications.

The issue of social media monetization recently gained national attention after Rwandan artist Bruce Melodie raised concerns during the National Umushyikirano Council held on 5–6 February 2026, saying many young creators struggle to earn income from their online content. He appealed for government support to help unlock such opportunities.

Responding to the concern, President Paul Kagame asked what requirements must be met for Rwandan users to benefit from monetization programs without needing to register accounts under foreign countries.

ICT Minister Paula Ingabire explained that social media platforms usually require three key conditions before activating monetization in a country. She noted that Rwanda has already satisfied most of them, except one major requirement: sufficient advertising investment from businesses.

Officials say stronger collaboration between the private sector and digital platforms could help Rwanda meet the remaining requirement and eventually allow local creators to access monetization opportunities.